9/14/2023 0 Comments Tagger media images![]() ![]() If one proves to be extremely popular, this could form the early stages of a new product recipe. Food vendors could also look at what sort of meals or recipes people are sharing. They can then look at what other items of clothing have been tagged and shared by those people and then use that information to start piecing together a "product cloud" of potential new outfits. Brands could take a pragmatic approach and look at key influencers to see which of the products they share get the most feedback – they can then use feedback, positive and negative, to influence how they develop their sales or products.įor example, a fashion brand specialising in denim wear could run a search for people who have shared images of denim clothing. If your target audience is there, see how they behave. Seeing what's popular on these sites can provide valuable insights to your audience, helping to fuel new product development, future trends, spending habits, the list goes on. Why not upload an image of a new product in development and see how people react? Consumer insightsĭefinitely one of the most interesting opportunities. The great thing about Pinterest and Fancy is that they can be likened to a large online focus group. It would allow Pinterest users to find IKEA products most relevant to them and be influenced by those which are most favoured by the community. Take IKEA, for example – they could set up a pin board for every room in a house on Pinterest and show off their latest product range for each room. If you're a fashion house, get your new seasonal range on there Fancy can act very much like an affiliate site in that respect. I recently purchased a new jumper direct from Urban Outfitters after seeing it on Fancy. Put simply, brands can show off their product lines to a growing audience. I've looked back on my journey since joining the two sites and have come to realise that brands can really make something of these inherently social channels – here are just some of the ways that brands and marketers could use these popular image tagging networks to their advantage. Fancy and Pinterest offer a very user-friendly, attractive and image-heavy interface, which can often present the products more effectively than on a brand's own website. There's no time like the present for forward-thinking brands to exploit these tagging sites as they reach a tipping point.Īlthough not particularly "new", Pinterest can now boast a user base of over 10m users with a 4,000% increase in site visitors in the six months leading up to Christmas. ![]() As is often the case with a new social network, brands have delayed their approach due to a lack of compelling case studies. ![]()
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